This parameter should do exactly that: http://datatables.net/extras/tabletools/button_options#sPdfMessage . If I recall correctly it was new in 2.0.1 - so you need to be using the latest version of TableTools.
No - remember the PDF isn't HTML so div's don't mean anything to it. You should be able to create paragraphs by putting in new line characters, but that is the limit of the styling that the TableTools integration currently has with the PDF library. If you want more control over text formatting you need to have a look at customising the AS3 code for the SWF that is used. The PDF library currently used is AlivePDF.
Replies
Allan
Allan